Magical Lands of Oz

This immersive 300-acre destination resort draws on the rich traditions of L. Frank Baum’s world-famous Oz books, and includes a state-of-the-art theme park, uniquely themed hotels, convention center, shopping, dining, and retail all in the spirit and character of these classic stories.

Thinkwell, in a partnership with Oz Central LLC and in association with Kirk Design Inc., was tasked with master planning, attraction design and production, as well as overall character and brand development for this iconic new destination.

Client:
Oz Central, LLC

Location:
Niagara Falls, New York

Services:
Strategy, Content Master Planning, Concept Package

Magical Lands of Oz
Magical Lands of Oz

Magical Lands of Oz

Magical Lands of Oz
Magical Lands of Oz

Relevant Work

Monkey Kingdom Theme Park

MGM Studio City

Jurassic Dream Theme Park