Project Background

Zhonghong Real Estate

Beijing, China

The Journey to the West is one of the great novels of Chinese literature, enjoyed by adults and children for its incredible adventure, quirky humor, and memorable characters.

Beijing developer Zhonghong Group engaged Thinkwell to develop a world-class theme park based on these beloved tales, creating a unique opportunity to immerse Chinese guests in a world that they’ve only imagined, combining colorful, immersive surroundings with beloved characters and stories and the latest in technology, bringing the centuries-old tales of the Monkey King to life in thrilling and contemporary new ways.


Strategy, Content Master Planning, Concept and Schematic Design Packages

Monkey Kingdom Theme Park

Relevant Work

Jurassic Dream Theme Park

MGM Studio City

The Great Wall Experience