Our Process

Large or small. Epic or intimate. Purely entertaining or extraordinarily educational. Whatever the project, we begin everything with our time-tested process.

  • 1. Strategy & Preliminary Vision

    What are my strategic objectives?

    Thinkwell works with the client and key stakeholders to understand their business goals, project needs, and financial & operational constraints. These parameters are refined to arrive at clear strategic objectives of what the concept needs to achieve in order to be successful.


    Strategy & Preliminary Vision
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  • 2. Blue Sky Development

    What’s the big idea?

    Thinkwell works with the client and stakeholders to conceive a variety of amazing ideas and then hones them into a package that makes the Big Idea easy to understand.


    Blue Sky Development
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  • 3. Concept Development

    How big is it?

    We begin to design, write, plan and budget the project in this stage of the fleshing out of the Big Idea. Estimates, plans, artwork and storyboards help the client understand what it is.


    Concept Development
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  • 4. Concept Refinement & Schematic Design

    What color is it?

    We turn the Big Idea into information that can be shared with architects, engineers and vendors. A greater understanding of budget and schedule is attained.


    Concept Refinement & Schematic Design
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  • 5. Design Development

    How do we build it?

    Thinkwell provides detailed design drawings and descriptions of all project elements so everyone involved knows just what to do, how to do it and what it will cost.


    Design Development
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  • 6. Construction Document Review

    How do I make sure it’s built right?

    We monitor, supervise, and review the work of architects and fabricators to ensure the creative intent is maintained throughout the project.


    Construction Document Review
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  • 7. Fabrication Supervision & Media Production

    How do I make sure it will look great?

    We oversee the design intent, provide in-shop and on-site art direction and design continuity, and oversee all show elements as they are completed. This also includes producing the media and interactive elements that will bring the experience to life.


    Fabrication Supervision & Media Production
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  • 8. Installation Supervison

    Who’s going to make sense of this on site?

    We are there to supervise installation, provide field art direction and supervise the testing of lighting, sound, show control and other elements.


    Installation Supervison
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  • 9. Programming & Training

    How do you turn it on?

    We program all show elements, commission all systems and work with vendors and suppliers to test and adjust elements to make sure everything matches the Big Idea.


    Programming & Training
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  • 10. Soft Opening

    Will it work with the public?

    The project initially “soft opens” for a group of forgiving guests (often employees and their families). We are there to observe, repair, and modify.


    Soft Opening
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  • 11. Grand Opening

    This is great! I’m glad we thought of it!

    We smile and watch with satisfaction from the background as the client cuts the ribbon and welcomes the public to the project.


    Grand Opening
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  • 12. Ongoing Quality Control & Upgrade

    Will it stay fresh?

    We perform periodic inspections, develop new media and change outdated experiences to insure the project stays up-to-date and relevant for visitors.


    Ongoing Quality Control & Upgrade
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