Thinkwellians Win Accolades

Thinkwell (a TAIT company) congratulates its team members Thomas Jakobson and Émilie F. Grenier, who have been recognized for their memorable contributions and transformative experiences to audiences worldwide. Their commitment, passion, and innovation for pushing the boundaries of immersive entertainment continue to inspire us all. We’re immensely proud of them and their accomplishments and look forward to their next steps as they continue to trail blaze and shape the landscape of our industry.

Cheers to Thomas and Émilie for their well-earned success!

Émilie F. Grenier

With over 20 years of diverse experience spanning film, performance, interactive storytelling, and extended reality environments, Thinkwell Principal Émilie F. Grenier’s proficiency in conceiving and executing creative visions for substantial cultural experiential installations transcends multiple platforms. Her award-winning projects Wildwoods: AGLOW at the Fernbank Museum and Currents: Niagara Power Transformed showcase her unique ability to create resonating, immersive experiences in both natural and architectural settings. She is a Phyllis Lambert – UNESCO Creative Cities fellow and her wide-ranging background as an artist, forward thinker, and immersive experience director has paved the way for countless cultural opportunities and impactful storytelling practices. Émilie has been selected as one of Blooloop’s Top 50 Immersive Influencers.

Thomas Jakobsen

Serving as Director of Production/Senior Producer at Thinkwell Media, Thomas Jakobsen has been at the forefront of pioneering media creation through multiple live experiences and groundbreaking activations. Thomas’ commitment to visual storytelling and cutting-edge immersive media experiences is evident throughout his work. Notably, in collaboration with Warner Bros. and Unify, he played a pivotal role in bringing the world of Harry Potter to life with the award-winning Harry Potter: A Forbidden Forest Experience. This extraordinary activation has captivated audiences with an immersive nighttime show that offers direct interaction with magical characters and spell-casting activations. Thomas continues to expand as a technical and creative innovator, spearheading projects that turn challenges into must-experience successes.

Thinkwell Congratulates The U.S. Marshals Museum on a Successful Opening

New National Museum Designed and Produced by Thinkwell Is Dedicated to Telling the Story of the Nation’s Oldest Law Enforcement Agency


FORT SMITH, Ark., July 06, 2023 — Thinkwell Group (A TAIT Company), a leading design and production agency creating immersive, content-driven experiences for brands and companies around the world, celebrates the opening of The U.S. Marshals Museum (USMM) in Fort Smith, Arkansas, a highly interactive and engaging museum experience that tells the story of the Marshals.The museum is located on the historic banks of the Arkansas River where legendary deputy Marshals such as Bass Reeves and the Three Guardsmen once crossed from the Federal court in Fort Smith into the western territories, bringing law and justice to the frontier.

“The story of the U.S. Marshals is the story of America–of struggling to live up to the ‘glorious promise’ of the Constitution,” says Cynthia Sharpe, Senior Principal at Thinkwell and Executive Creative Director on the project. “We had to create a space in which guests could engage with some really challenging moments in the nation’s history, but also balance it with the fun and larger-than-life stories of the U.S. Marshals Service.”

Six immersive exhibit zones populate the 53,000 square foot (4926 sq./m) star-shaped building, which is inspired by the shape of the U.S. Marshals badge. These six zones showcase the Marshals’ vital work in upholding the rule of law, driven by justice, integrity and service. The central hub of the museum features a flickering campfire scene where four Marshals from different eras retell key milestones of the U.S. Marshals’ history.

Other exhibit highlights include a recreation of an old west frontier town featuring a historically accurate U.S. Marshal’s office and saloon where guests learn the story of the first U.S. Marshals appointed by President Washington as they turn the pages of “The First Lawmen” interactive book. Inside the saloon, guests have the opportunity to play the interactive “Icons of the Old West” card game as well as engage with the friendly bartender. When learning about the work and training of the agency today, guests participate in the “To Carry a Badge” interactive fugitive chase simulation, which is inspired by real training technologies used by the Marshals and other U.S. law enforcement agencies.

“It’s the attention to detail that sets The U.S. Marshals Museum apart,” said Chuck Roberts, senior art director at Thinkwell. “It paints a vivid, living picture of the oft-unknown history of the Marshals. To bring a story like this to life with the latest design thinking and an innovative approach to the media and digital interactives has been a special achievement for our global teams, and we are thrilled to now share this work with the public.”

The USMM officially opened to the public on Saturday, July 1, 2023. For more information, please visit

Celebrating Milestone Promotions & Expansion with TAIT

Milestone promotions of industry veterans Cynthia Sharpe, Tina Blakeney, Anne-Laurence Dubois, and Claudine Hubert highlight growth and positive change across Thinkwell’s global teams.


Los Angeles, CA: Thinkwell recently announced milestone promotions for Cynthia Sharpe, Tina Blakeney, Anne-Laurence Dubois, and Claudine Hubert as the company continues to expand its global portfolio and creative services under TAIT. With these promotions, leadership teams at Thinkwell and TAIT are celebrating the strong team guidance, client partnership, and years of dedication that these individuals have brought to the company.

Cynthia Sharpe
Claudine Hubert
Anne-Laurence Dubois
Tina Blakeney









Cynthia Sharpe, previously a Principal at Thinkwell Group with a focus on Cultural Attractions, steps into the new role of Senior Principal. Tina Blakeney, previously Director of Production for Thinkwell in Montréal, is newly appointed to Principal with a focus on Global Project Development, and Anne-Laurence Dubois moves from Producer into the role of Executive Producer, also out of Montréal.

Another key promotion out of Thinkwell’s Montréal studio will see Claudine Hubert step into the role of Director, People, North America for TAIT beginning May 1, providing leadership and support to better serve the global TAIT organization and Thinkwell’s creative studio teams. 

All of these promotions reflect Thinkwell’s growth following its acquisition by TAIT in early 2022, with global team size up 30% compared to one year ago. The acquisition paved the way for expanded offerings and increased collaboration between geographically dispersed teams across Thinkwell and TAIT Group global locations, which will continue to accelerate moving into 2024.

For Sharpe, reflecting on nearly two decades of work at Thinkwell, the shift represents deeply rewarding, hard-earned change and growth that the company has worked together to realize. “Part of what I’ve loved about working at Thinkwell is that I’ve had the opportunity to create incredible guest experiences worldwide and help the company grow and evolve. I’m so excited to continue that work across TAIT’s global footprint, helping to build a more inclusive, healthy future for our industry and people, all while making incredibly awe-inspiring experiences.”

“Anne-Laurence, Tina, and Claudine are strong examples of the skill and leadership that we pride ourselves on, and they have been invaluable to our team’s development and growth,” says Hugues Sweeney, President of Thinkwell’s Montréal studio.

Adds Sweeney: “We’re all looking forward to how much the entire TAIT organization will benefit from their vision and expertise.” 

Joe Zenas, CEO of Thinkwell, echoes this enthusiasm, adding that the new role of Senior Principal will be critical to Thinkwell as it deepens its integration with TAIT. “Cynthia continues to be an amazing asset to the organization, providing focused leadership and guidance to Principals while also serving as a strategic partner to our Production Studio teams, leadership teams, and clients,” Zenas explains. “We’re thrilled to celebrate these promotions and look forward to what each of these leaders will add to our long-term strategic thinking and growth.” 


​​About TAIT

TAIT sets the standard for world-class live experiences, bringing extraordinary ideas to life, collaborating on visionary concepts, and delivering precision engineering, technical innovation, manufacturing, and production. With industry leading show control and automation technology, a global team of more than 1500 employees in 20 offices oversee the creation of complex movement for artists, brands, performing arts spaces, and venues in over 30 countries, all seven continents, and even outer space. The award-winning company’s clients include Taylor Swift, Cirque Du Soleil, The Metropolitan Opera House, NASA, National Geographic, Beyoncé, and The Olympics. In addition to the core custom project business, the TAIT Group consists of like-minded companies operating as one cohesive team in the live experience space including productionglue, Kinesys, ITEC Entertainment, and Thinkwell Group. For more information, please visit:

TAIT annonce l’acquisition de Thinkwell

Cette transaction va positionner TAIT comme le développeur d’expériences du divertissement, de spectacles et d’univers corporatifs le plus important au monde.

LITITZ, Pa. et LOS ANGELES: Le groupe international TAIT, composé d’ingénieurs créatifs, de fabricants, de producteurs et de technologues pour les environnements du spectacle et de la performance, a annoncé aujourd’hui l’acquisition du groupe Thinkwell, une agence mondiale experte en expériences visiteurs spécialisée dans la planification, la conception et la production d’univers physiques et numériques pour les parcs à thème, les musées et les espaces corporatifs. Thinkwell rejoint le groupe TAIT afin d’établir une nouvelle norme industrielle et positionner TAIT comme le développeur d’expériences du divertissement, de spectacles et d’univers corporatifs avec les capacités de création et de fabrication les plus importantes au monde. 

En activité depuis 1978, TAIT est leader international dans le monde du spectacle. Les divers marchés de TAIT comprennent les parcs à thème, les théâtres, les bateaux de croisière, les concerts et les expériences corporatives avec des clients de marque allant de Princess Cruises, Fortnite World Cup et U2 à Disney, Universal et les Jeux Olympiques. Au cœur de ses services se trouve le TAIT Navigator, une plateforme propriétaire de contrôle et d’automatisation de spectacles qui maximise la vision créative du client.

Depuis plus de 20 ans, Thinkwell a créé près de 2000 expériences immersives dans 28 pays du monde entier. L’entreprise compte parmi ses clients Warner Bros., Universal Studios, Google, Lionsgate, la Smithsonian Institution et le Cirque du Soleil. Thinkwell a des bureaux à Los Angeles, Montréal et Abu Dhabi ainsi que des équipes et collaborateurs partout dans le monde. Composée du chef de la direction Joe Zenas, du chef de l’exploitation et des finances, François Bergeron, et du chef de la création Craig Hanna, l’équipe de direction restera au sein de l’entreprise et se concentrera sur le service exceptionnel de classe mondiale qui a fait la réputation de Thinkwell.

Grâce à la complémentarité de leur culture et de leurs compétences en matière de design expérientiel et de gestion de la clientèle, ce partenariat offre une occasion unique aux deux entreprises de connaître une croissance importante et soutenue. Profitant de l’élan de sa récente acquisition d’ITEC Entertainment, cette nouvelle alliance permettra à TAIT de renforcer ses capacités en conception, en création, en production média et en interactivité en plus de lui offrir une exposition accrue à des opportunités de grande envergure en LBE (location based entertainment).

«Nos équipes incroyablement talentueuses ont créé pendant des décennies des expériences des plus engageantes et des plus dynamiques pour des dizaines de marques et de propriétés intellectuelles du monde entier», a déclaré Joe Zenas, PDG du groupe Thinkwell. «Les talents de classe mondiale et l’extraordinaire porte-folio de projets de Thinkwell combinés avec la vision ambitieuse de TAIT sont une progression naturelle pour étendre notre empreinte mondiale et élargir la portée des deux entreprises.»

«La réputation de confiance de Thinkwell, son talent exceptionnel et son vaste porte-folio sont appréciés par nous tous chez TAIT», a déclaré Adam Davis, PDG du groupe TAIT. «Ensemble, nous inaugurons une nouvelle ère pour l’industrie du divertissement, du spectacle et du location based entertainment (LBE).» 



À propos de TAIT 

TAIT crée des moments qui font bouger les gens. Nous donnons vie à des idées extraordinaires, en collaborant à leur conception en fournissant l’ingénierie, l’architecture et une fabrication de précision. Grâce à notre propre technologie de contrôle et d’automatisation des spectacles, nous orchestrons les mouvements complexes des artistes, des marques et des lieux de spectacle du monde entier. Nous sommes une équipe mondiale d’ingénieurs créatifs, de fabricants, de producteurs et de technologues pour les environnements du spectacle et de la performance. Depuis plus de 40 ans, nous créons des expériences de divertissement révolutionnaires en engageant et en cultivant les meilleurs talents et technologies du secteur. Avec plus de 900 employés répartis dans 17 bureaux, nous avons réalisé des projets dans plus de 30 pays, sur les 7 continents et même dans l’espace. Nous comptons parmi nos clients Taylor Swift, le Cirque du Soleil, Nike, le Metropolitan Opera House et la NASA. Pour plus d’informations, consultez le site  


À propos du groupe Thinkwell

Thinkwell Group est une agence mondiale de conception et de production d’expériences avec des studios et des bureaux à Los Angeles, Montréal et Abu Dhabi. Depuis 20 ans, l’équipe multidisciplinaire a créé des expériences fascinantes pour un large éventail de clients et de marques à travers le monde. L’équipe créative de Thinkwell apporte une vaste expérience dans la stratégie, la planification, la conception et la production de parcs à thème, de centres de villégiature, d’attractions majeures de marque et de propriété intellectuelle, d’événements et de spectacles mémorables, de musées et d’expositions, d’expositions et de divertissement en direct. L’entreprise primée est devenue un chef de file en design expérientiel par une approche holistique et unique à chaque intervention. Thinkwell a récemment livré le pavillon des États-Unis à l’Expo 2020 de Dubaï. Pour plus d’informations, visitez

TAIT To Acquire Thinkwell

Deal Positions TAIT as the Most Comprehensive End-to-End Developer of Entertainment and Experiences

LITITZ, Pa. and LOS ANGELES: TAIT, the global group of creative engineers, fabricators, producers, and technologists for live entertainment environments, announced today it has agreed to acquire Thinkwell Group, a global strategy, experience design, and production agency specializing in the master planning, design, and production of world-class guest experiences for theme parks, museums and brands. Thinkwell will join the TAIT Group, comprised of a roster of unparalleled innovators, to set a new standard for the live and location-based entertainment industry, positioning TAIT as the most comprehensive end-to-end developer of entertainment and experiences. 

Operating since 1978, TAIT is a premier, global leader in the live entertainment industry. TAIT’s diverse group of markets include theme parks, theaters, cruise ships, concerts, and corporate events with marquee clients ranging from Princess Cruises, Fortnite World Cup, and U2 to Disney, Universal, and the Olympics. At the core of its services is TAIT Navigator, an industry leading show control and proprietary automation platform that maximizes the client’s creative vision.

For over 20 years, Thinkwell has been creating compelling, immersive experiences with nearly 2,000 projects in 28 countries around the world. The company’s diverse portfolio of clients includes Warner Bros., Universal Studios, Google, Lionsgate, Smithsonian Institution, and Cirque du Soleil. Thinkwell has offices in Los Angeles, Montréal, and Abu Dhabi, with teams and collaborators located across the globe. The leadership team including CEO Joe Zenas, COO and CFO François Bergeron, and CCO Craig Hanna will remain with the company as it stands focused on delivering the exceptional world-class service that Thinkwell has become known for.

With complementary culture and skillsets in experiential design and client management, the partnership offers a unique opportunity for both companies to achieve significant, sustained growth. The acquisition will allow TAIT to build off the momentum of the recent ITEC Entertainment acquisition, boosting capabilities in creative design, including media and interactives, along with exposure to major location-based entertainment projects.

“For decades, our incredibly talented teams have created some of the most engaging and dynamic      experiences for brands and IPs around the world,” said Joe Zenas, CEO, Thinkwell Group. “The combination of Thinkwell’s world-class talent and extraordinary project portfolio with TAIT’s ambitious vision and shared commitment is a natural progression to expand the global footprint and broaden the reach of both companies.”

“Thinkwell’s trusted reputation, exceptional talent and extensive portfolio are valued by all of us at TAIT,” said Adam Davis, CEO, the TAIT Group. “Together we will usher in a new era of live and location-based entertainment for the industry.” 


About TAIT 

TAIT creates moments that move people. We bring extraordinary ideas to life, collaborating on design concepts and delivering precision engineering, architecture, and manufacturing. With our own industry leading show control and automation technology, we orchestrate complex movements for artists, brands and venues around the world. We are a global team of creative engineers, fabricators, producers and technologists for live entertainment environments. For over 40 years, we’ve been creating ground-breaking live entertainment experiences by finding and nurturing the best talent and technology in the industry. With over 900 employees across 17 office locations, we’ve delivered projects in over 30 countries, all 7 continents, and even outer space. Our diverse roster of clients include Taylor Swift, Cirque du Soleil, Nike, The Metropolitan Opera House and NASA. For more information, visit


About Thinkwell Group

Thinkwell Group is a global experience design and production agency with studios and offices in Los Angeles, Montréal, and Abu Dhabi. For 20 years, the multi-disciplinary team has created compelling experiences for a wide range of clients and brands around the world. Thinkwell’s creative, collaborative team brings extensive experience in the strategy, planning, design, and production of theme parks, destination resorts, major branded and intellectual property attractions, events & spectaculars, museums & exhibits, expos, and live shows. The award-winning company has become a leader in experiential design by bringing a unique holistic approach to every engagement. Thinkwell most recently delivered the USA Pavilion at Expo 2020 Dubai. For more information, visit

Thinkwell Group Congratulates U.S. Department of State On the Successful Opening of The USA Pavilion At Expo 2020 Dubai

Global experience design firm Thinkwell Group was selected by the U.S. Department of State to deliver a turnkey design and produce the USA Pavilion for Expo 2020 Dubai. The Pavilion, which debuted October 1st, 2021, presents visitors with the story of innovation in the United States. The Pavilion will be open to the public until March 31st, 2022, at the first world expo to be hosted in the Middle East.

Thinkwell collaborated with the U.S. Department of State to create the central theme for the Pavilion and its exhibits, “Life, Liberty, and the Pursuit of the Future.” The pavilion spans over 4,000 square meters (43,000 sq. ft) and takes visitors on a journey celebrating the past, present, and future of American innovation through seven exhibits featuring national artifacts such as Thomas Jefferson’s personal copy of the Quran, a scaled replica of the Statue of Liberty’s torch, a touchable lunar sample, and a model of the Mars Opportunity Rover. A full-scale replica of a SpaceX Falcon 9 rocket stands 137 feet (42 meters) tall just outside the pavilion. A light show projected on the exterior of the rocket allows the rocket to dramatically document the story of America’s space exploration to “blast off” each night.

The USA Pavilion features multiple innovations, including a first-of-its-kind moving sidewalk that transports visitors of all ages and abilities on a winding journey through the first three exhibits. A signature multimedia presentation titled “The Sky Is No Longer the Limit” is the first production of its kind to use Black 3.0, the world’s most light-absorbent black acrylic paint. This presentation explores futuristic topics such as quantum computing and the democratization of space, and takes place 39 feet (12 meters) above visitor’s heads using 15 projectors that project dimensional scenes on elements suspended in the ceiling that glide into the room, including astronauts, spacecraft, and a 16 foot (5 meter) sphere that when lit up becomes the moon, Mars, and more. While the projectors paint the room in an array of colors, 70 QSC speakers and 3 QSC subwoofers–each independently controlled by a spatial sound system–deliver three-dimensional sound.

Additional presentations in the pavilion include a 59 foot (18 meters) long curving bas relief mural mapped with projected video that highlights American inventions that have conveyed to the world many modern conveniences including communications, electrification, and transportation. Another presentation features several towers of stacked, rotating media cubes that introduce diverse voices and faces from several of today’s up-and-coming American companies and innovators who are working to broaden their outreach to communities lacking access to today’s services around the world.

“After a year’s delay from a global pandemic, there has never been a more important time for the world to come together for a World Expo to explore the possibilities of what our collective future could look like,” said Thinkwell’s Chief Creative Officer Craig Hanna. “Thinkwell is honored to work with the U.S. Department of State and our many partners and collaborators in telling this next chapter of the story of the future for the United States with this innovative pavilion.” 

Thinkwell provided show, exhibit, media, and interactive design, along with production and installation services as part of the firm’s turnkey services throughout the pavilion, incorporating skills and talents of Thinkwell Studio Montréal and Thinkwell Media. As a part of the full team of global collaborators, Thinkwell is proud to have developed a unique, engaging experience for the millions of visitors to Expo 2020 Dubai.

Thinkwell Group Promotes Jason McManus to Principal

McManus to be promoted from Senior Art Director to a strategic leadership role with expanded responsibilities.

January 10, 2022 (Los Angeles, CA): Thinkwell’s leadership team announced today the promotion of Jason McManus to the title of Principal. With nearly 20 years of experience in the themed entertainment industry and more than five years at Thinkwell, Jason has both led and collaborated on some of the world’s most premier entertainment projects in his prior role as Senior Creative and Art Director. 

As one of Thinkwell’s Principals, Jason will serve in a key leadership role for the company’s production teams, acting across three areas to guide creative and production leadership, strengthen company culture, and build strategic relationships for the global organization. 

The designation of Principal is reserved for Thinkwell’s leaders who are industry professionals that have built a robust career within the company and the industry, and who have shown exceptional leadership qualities, subject matter expertise, and superior client rapport. 

“Jason’s creative drive, proactive client focus, and collaborative innovation is apparent in his work, and his industry expertise is recognized by peers and clients alike,” says Craig Hanna, Chief Creative Officer and one of the owners of Thinkwell. Jason was voted one of 2020’s Blooloop Top 50 Theme Park Influencers, and he has led the development of recent global and award-winning projects including: Universal Orlando’s Cinematic Celebration nighttime spectacular and its Marathon of Mayhem show extensions at Universal Studios Florida; the Manchester City Stadium Tour in Manchester, England; SEVEN Entertainment Developments within the KSA, and numerous other international and domestic projects.

“Jason’s dedication to Thinkwell’s projects and internal team development has only grown during the pandemic, and his commitment to Thinkwell’s values and goals has made him a valued company leader,” notes Tyler Rinehart, VP of Production for Thinkwell. “The passion he shares within his project teams and his strategic approach to finding and nurturing new business partnerships has helped push us forward. We are excited to have Jason in this new role as his influence in future projects and collaboration with our clients continues to evolve.”

Prior to working for Thinkwell, Jason worked in creative leadership roles within Walt Disney Imagineering and other experiential design firms and currently teaches themed entertainment design at California Institute of the Arts (CalArts).

Cynthia Sharpe to Co-Host IAAPA 2021’s ‘Emerging Trends in Immersive Design’ Presentation

Cynthia SharpeCynthia Sharpe, Thinkwell Group’s Principal, Cultural Attractions & Research will appear live and in-person at IAAPA 2021 after last year’s conference went virtual due to the Covid 19 Pandemic. Cynthia will once again partner with JRA Vice President Shawn McCoy to offer their insights on “Emerging Trends in Immersive Design,” which will take place Monday, November 15th, 2021. “It’s been such a roller coaster – no pun intended – since we were all last together for IAAPA Expo in Orlando. Pulling together this year’s session has been an opportunity for Shawn and me to really look back over the past decade and see some of the trends, innovations, and attitudinal changes in our industry really take root. The projects this year not only address the challenges of quarantine, social distancing, and isolation but also the profound role that location-based experiences play in community and culture. We’ve got 45 minutes so show up early to get a seat and buckle up.”

The past 18 months have brought unprecedented changes that have affected and altered how we all think, feel, and interact with each other and the world. This presentation will also highlight some key projects that showcase how new systems, techniques, and technologies are being developed to create exceptional guest experiences in our new reality.

Niagara Parks Power Station Opens ‘Currents: Niagara’s Power Transformed’


Thinkwell Studio Montréal designed and produced the all-new immersive experience at Niagara Parks Power Station, working in close collaboration with the Niagara Parks Commission.

Montréal, Quebec, Canada (9/3/2021): Currents: Niagara’s Power Transformed, presented by Thinkwell, is an epic sight and sound nighttime show situated in the heart of a century-old hydroelectric power plant, which follows the spectacular transformation of water to electricity. Featuring immersive, interactive storytelling techniques, Currents offers an incredible multisensory experience amongst the massive decommissioned generators housed within the first major power plant on the Canadian side of the Niagara River. Thinkwell Studio Montréal designed and produced the all-new immersive experience at Niagara Parks Power Station, working in close collaboration with the Niagara Parks Commission.

Spanning a 61,000 sq. ft., 115-year-old industrial space, Thinkwell created over 40 minutes of projection-mapped content and lighting design for the nighttime show. In lieu of using off-the-shelf solutions, Thinkwell created fully custom tools for the project, utilizing a network of 23 projectors, 35 speakers, and full-fledged proprietary projector autocalibration and interactive tracking systems in order to bring the power plant to life.

While the intent of the project originally began as a traditional, seated multimedia show, Thinkwell’s team saw even more promise in the beautifully dormant power plant, envisioning a fully interactive and immersive experience—one that audiences won’t just watch, but can experience all around them, as the nighttime light and sound show fills the building’s generator room.  

Since operations ceased in 2005 and the plant decommissioned from active service, the power station has been reopened as a historic visitor experience and now transformed into a spectacular immersive and interactive light and sound show through projection mapping, a breathtaking original score, and reactive technologies that Thinkwell Studio Montréal designed and developed custom for the project. Visitors of all ages are invited into the show’s story of following water’s transformation into electricity, beginning as one tiny drop of water in the Horseshoe Falls, moving through the turbines, and transforming into a spark of electricity. 

“It’s not a show just for adults. It’s inspired by children and their wanderlust. Their desire to explore these really unique places and to look under and all around. We introduce children as characters very early on in the show, so that hopefully they inspire people to stay connected to that playfulness and this desire to explore” states Émilie F. Grenier, Thinkwell Studio Montréal Creative Director.

Providing design recommendations, creative concepts, projection technologies, and execution of the project, Thinkwell Studio Montréal is proud to introduce a unique and immersive experience for the global visitors of the Niagara Parks Power Station. 

Currents: Niagara’s Power Transformed will run four shows per night throughout the next year, opening on September 3, 2021.


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