Qiddiya E-Gaming District

Qiddiya City is set to be home to the world’s global epicenter for gaming and gamers. An entire city that fuses the metaverse with the real world, creating an epic in-real-world (IRL) gaming experience that is woven throughout the very fabric of the city.

Thinkwell is tasked to create this project by bringing together the best immersive and technological innovations to manifest the metaphysical into the physical world and to deliver an unprecedented experience in the multiverse of gaming.

With over 55k sq. meters of space in the entertainment facility and over 90k sq. meters of entertainment and fully immersive environments, Qiddiya City will boast 6 worlds, 17 unique gameplay environments, 200 unique gaming touch points, and infinite opportunities for story variables and updates.

Every surface of each district in Qiddiya City is part of the game that interlinks to tell an overall narrative, allowing players to both passively and actively engage at their own pace with the environment around them, advancing the story through their choices as they go.

Thinkwell led the media production and delivery of the trailer that has topped over 5M views on YouTube.

Thinkwell commissioned Revenant, an animation and post-production company based in Glasgow specializing in VFX, animation, MGFX, and real-time visuals, to produce a 2.5-minute cinematic trailer of 4k content for Qiddiya City. The immersive video teaser, mixed at Dolby Atmos studio in LA and scored by composer Dale Cornelius, is full of fire-breathing dragons, robots, cyberpunk, and full-fantasy video game landscapes and was created using the Unreal Engine to help achieve a game-trailer style look and feel.

Warner Bros. Studio Tour Tokyo – The Making of Harry Potter

In an extension of the ongoing partnership with Warner Bros. Entertainment and Warner Bros. Studio Tour London, Thinkwell has returned to the world of Harry Potter to create a new studio tour experience in Tokyo for the beloved IP. Warner Bros. Studio Tour Tokyo – The Making of Harry Potter showcases the magic and artistry behind film production for fans around the world.

Working in close partnership with Warner Bros. and the original filmmakers who created the sets, props and costumes, Thinkwell led the design and production of the new attraction. 

From the arrival exterior experience and the lobby’s seamless 270-degree, 80-meter wide 13K multi-projector screen with original animation, to engaging new interactives and stunning new galleries dedicated to the many filmmaking departments, the Tokyo Tour delivers a fan experience for the Harry Potter franchise like never before. Expected to welcome up to 9,000 visitors per day, the experience caters to local Japanese fans through custom media narrated by Kensho Ono, the Japanese dub voice of Harry Potter in the films, bilingual exhibit content with English, katakana, and kanji, plus localized food, merchandise options and more.

Thinkwell Media led the media development and production for all media throughout the Tour, with over 120 individual, original videos for a total of 195 pieces of content with a total runtime of almost 13 hours.

Thinkwell’s Montreal Studio crafted more than 10 immersive interactive exhibits that help seamlessly transport guests directly into the realm of the Wizarding World, including the Moving Stairs and Portraits interactive experience and the participatory audience-based Quidditch experience.

U.S.A. Pavilion at Expo 2020 Dubai

For Expo 2020 Dubai, Thinkwell was honored to be selected by the U.S. Department of State to turnkey design and produce the U.S.A. pavilion. The 43,000 square feet (4,000 square meters) pavilion takes visitors on a 20-minute journey through seven exhibits showcasing the past, present, and future of American innovation.

The exhibits include a massive seamless projected cyclorama with a half-scale recreation of the Statue of Liberty’s hand and torch “painted” in projected media, illuminating the idea that freedom has formed the basis for opportunity and innovation in the United States. Authentic artifacts on display include Thomas Jefferson’s personal copy of the Qu’ran, an early telephone made by Alexander Graham Bell, and footage of Steve Jobs revealing the first iPhone—from the actual screen on that first iPhone.

The culmination of the exhibit is an eight-minute show that quite literally compels audiences to look to the sky with a proscenium suspended 39 feet (12 meters) overhead. The production is the first of its kind to use Black 3.0, forming an intensely dark contrast to giant LED screens and projectors that “paint” several large dimensional objects that silently glide into the room, including astronauts, spacecraft, and a 16-foot (5 meters) sphere that becomes the moon, Mars, and more. Stepping outside, visitors find a full-scale replica of a SpaceX Falcon 9 rocket, which at 137 feet (42 meters) stands as the second-largest object on the Expo site. Each night, the rocket dramatically “blasts off” as part of its own mapped projection spectacular.

Even the journey itself is quite literally part of that story of innovation—the first four exhibits are experienced via a newly designed moving walkway system that weaves through the pavilion exhibits, providing a transformative experience that is inclusive for all ages and abilities, while delivering the high capacity required for an Expo expected to attract some 25 million visitors over its six-month run.

Thinkwell was responsible for the turnkey delivery of the U.S.A. pavilion, including Concept Design, Interior Design, the pavilion’s Website Design, Office and Public Diplomacy Spaces, Creative Direction & Programming, Media Production, Technical Supervision, Art Direction, Project Management, and In-Field Production, and served as producers of all Pavilion media, including custom music and media.

Currents: Niagara’s Power Transformed

Currents: Niagara’s Power Transformed is an epic sight and sound nighttime show situated in the heart of a century-old hydroelectric power plant that follows the spectacular transformation of water to electricity. Featuring immersive, interactive storytelling, Currents offers an incredible multisensory experience amongst the generators of the first major power plant on the Canadian side of the Niagara River. Thinkwell Studio Montréal designed and produced the all-new immersive experience at Niagara Parks Power Station, working in close collaboration with the Niagara Parks Commission.

While the intent of the project originally began as a traditional, seated multimedia show, Thinkwell saw even more promise in the beautiful, cathedral-like hall of the power plant. After touring the station, the team envisioned a fully interactive and immersive experience—one that the audience wouldn’t just watch, they would experience all around them.

Thinkwell designed, constructed, and implemented technology solutions that combine sound, lighting, interactive elements, animation, and 3D projection mapping within the facility to tell the story of and celebrate the Niagara Park Power Station’s rich history and architectural features. 

Spanning a 600-foot-long, 115-year-old industrial building, Thinkwell created over 40 minutes of projection-mapped content and lighting design for the nighttime show that brings the power station to life through repurposing artifacts of the building, while offering a first-hand view of how the hydropower giant generates electricity. 

Warner Bros. Studio Tour Hollywood

Thinkwell designed and produced the all-new Welcome Center arrival and finale experiences at Warner Bros. Studio Tour Hollywood. This new addition to the Tour reshapes the guest experience for both first-time and repeat visitors with all-new interactive, explorable zones.

Guests begin in the Storytelling Showcase, which welcomes and orients them to the Studio, its history, and its tremendous breadth of work in film and television. With an aerial view of the studio lot as a printed floor graphic and a replica of WB’s iconic water tower for a unique photo op, this space uses media, images, artifacts, and audio to highlight stories from the Warner family to Friends, and from animation to innovation. Guests then enjoy the tour’s signature preshow film in new state-of-the-art theaters before heading out to discover the secrets of the lot.

From the introduction of Warner Bros.’ history to then experiencing the scale of the lot and learning how the studio’s iconic shows and films are made, guests return for the new finale experience: Action and Magic Made Here. Divided into two major areas of Warner Bros.’ most popular film franchisesone dedicated to the heroes and villains of DC Comics and the other showcasing the magic of the Wizarding Worldguests are immersed into iconic moments, sets, and artifacts from their favorite DC and Harry Potter films. From a recreation of Batman’s Batcave to vignettes of each Justice League member, the DC superheroes are brought to life with custom media and interactives, unique photo-ops, and never-before-displayed film artifacts, including the Batwing. In the neighboring Wizarding World area, visitors can link their online accounts and be sorted into their house with the Sorting Hat, test their potion-making skills with interactive cauldrons, or explore Newt’s shed and the magical creatures from the Fantastic Beasts films.

From an arrival space that connects guests with Warner Bros. as the maker of their favorite IPs to a finale that lets them step fully into the action and magic of the movies, the new Studio Tour Welcome Center is a landmark addition to the world-class Warner Bros. Studio Tour Hollywood experience. This was the first expansion to the Tour since Stage 48: From Script to Screen opened in 2015.

One Drop Foundation

Thinkwell Studio Montréal was asked to design and create a series of traveling installations for The One Drop Foundation. The educational interactive installations were set up in public areas, to explain the global freshwater crisis. 

Visitors triggered off-screen sequences as they operated a touch screen, while the screen sent out virtual water projections on their hands and arms, flowing freely between screen and body to illustrate the perpetual cycle of life through water. 

This project was completed prior to Thinkwell’s acquisition of Réalisations-Montréal in 2019. Réalisations-Montréal is now Thinkwell Studio Montréal.

Le Train de Charlevoix

The goal of this project was to introduce tourist train passengers on Le Train de Charlevoix to the culture and history of the Quebec region, without upstaging the 140km of breathtaking landscape. The experience enhances the gourmet on-board meal service with interactive tables and videos while the sound and light environment inside the train car changes in real time, according to the GPS position of the train. 

Passengers can also view the video clips, photo galleries, and additional information on the train at any time using the tablets. In addition to 195 minutes of sonic landscapes and other audiovisual content, the team designed and produced the application and the ‘push’ technology for 144 tablets. The technology is discreetly integrated into the guest experience and magically lends a voice to the story of Le Train de Charlevoix.

Doha International Airport

Thinkwell Studio Montréal was asked to design, fabricate, and install two interactive experiences for children in Qatar’s Doha International Airport. Public traffic flow and “childproofing “ were considered in the development of a fully autonomous and animated experience that automatically self calibrates. 

An interactive sphere was constructed, surrounded by candy dispensers. When one or more children touch the surface of the sphere, it reacts and changes with video and audio effects. Another aspect of the children’s area designed by the Montréal team is an interactive floor that displays video games and reacts to children’s movements.

Renaissance New York Midtown

Thinkwell Studio Montréal created several interactive features to enhance the guest experience in Manhattan’s first “living hotel.” The project included the design and development of an interactive virtual concierge alcove that showcases content from Time Out Magazine; an outdoor LED clock with changing imagery; and digital lobby art by Nicholas Ruel, all of which enhance the building’s signature and Renaissance brand both inside and out.

The team also created an ambient intelligence corridor for the hotel, complete with soundscape and reactive digital tapestry. The display responds to human movement using reflective wallpaper, motion detectors, projectors, and 3D cameras that capture and project data and movement occurring in the corridor. The interaction between guests and the wall creates a visual tapestry of subtle, organic graphics in this unexpected experience.