Qiddiya E-Gaming District

Qiddiya City is set to be home to the world’s global epicenter for gaming and gamers. An entire city that fuses the metaverse with the real world, creating an epic in-real-world (IRL) gaming experience that is woven throughout the very fabric of the city.

Thinkwell is tasked to create this project by bringing together the best immersive and technological innovations to manifest the metaphysical into the physical world and to deliver an unprecedented experience in the multiverse of gaming.

With over 55k sq. meters of space in the entertainment facility and over 90k sq. meters of entertainment and fully immersive environments, Qiddiya City will boast 6 worlds, 17 unique gameplay environments, 200 unique gaming touch points, and infinite opportunities for story variables and updates.

Every surface of each district in Qiddiya City is part of the game that interlinks to tell an overall narrative, allowing players to both passively and actively engage at their own pace with the environment around them, advancing the story through their choices as they go.

Thinkwell led the media production and delivery of the trailer that has topped over 5M views on YouTube.

Thinkwell commissioned Revenant, an animation and post-production company based in Glasgow specializing in VFX, animation, MGFX, and real-time visuals, to produce a 2.5-minute cinematic trailer of 4k content for Qiddiya City. The immersive video teaser, mixed at Dolby Atmos studio in LA and scored by composer Dale Cornelius, is full of fire-breathing dragons, robots, cyberpunk, and full-fantasy video game landscapes and was created using the Unreal Engine to help achieve a game-trailer style look and feel.

Warner Bros. World Abu Dhabi

“It’s the simply the most remarkable park built in the last few decades by a company not named Disney or Universal — and it’s better than some of their parks, too, even out of the gate.”— Robert Niles, Theme Park Insider


Thinkwell, in collaboration with Warner Bros. and Miral, conceived, designed and was a key member of the project delivery team to bring  the newest global theme park destination, Warner Bros. World Abu Dhabi, to life. This park brings together the beloved stories and characters from the studios’ unparalleled collection of Looney Tunes, Hanna-Barbera, and DC Entertainment super heroes in a world-class experience unlike any other.

As the world’s largest indoor theme park, Warner Bros. World Abu Dhabi combines six immersive lands — Warner Bros. Plaza, Gotham City, Metropolis, Cartoon Junction, Bedrock, and Dynamite Gulch — to create one awe-inspiring experience. The 1.65-million sq. ft. (153,290 sq. m) park boasts family-friendly interactive experiences, state-of-the-art blockbuster rides and attractions, unique live entertainment, and immersively themed restaurants and boutiques.

Thinkwell was responsible for the master planning, creative development, design, implementation, and attraction production of the entire park. Thinkwell also served as producers of all park media, including hours of original orchestrated music and soundtracks, blockbuster cinema quality media, and more. In addition, Thinkwell also served as the IP representative, bringing the park to life with WB-themed artwork, media, and scoring for all of the attractions.

Lionsgate Entertainment World

Zhuhai Hengqin Laisun Creative Culture City Co. Ltd. engaged Thinkwell Group to create the first Lionsgate Entertainment World, a themed immersive experience center that brings to life some of Lionsgate’s most successful film properties in China. Spanning 22,000 sqm. of premium indoor space, Lionsgate Entertainment World is one of the key attractions in Novotown, an integrated tourism and entertainment destination in Hengqin, five minutes from the closest Macau border. In addition to being Asia’s first movie-themed indoor experience, this marks Lionsgate’s first interactive indoor experience to open in the world and features blockbuster franchises like The Hunger GamesThe Twilight SagaThe Divergent Series, and Now You See Me as well as films like Escape Plan and Gods of Egypt as the story backgrounds of the attractions.

Cutting-edge technology is leveraged to immerse “Explorers” into the films in various ways throughout the attractions and experiences, and guests are also transported into their favorite Lionsgate films through unique dining and retail experiences themed around these global film favorites. The combination of Lionsgate style and substance sets a new standard for entertainment centers in the region.

Lionsgate Entertainment World™ at Novotown opened to the public in July 2019.

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Huayi Brothers Movie World

This exciting, world-class theme park is inspired by the blockbuster locales and characters created by the renowned duo, the Huayi Brothers.

Guests are surrounded by immersive environments that celebrate the hit movies, television shows, celebrities, and pop culture that the Huayi Brothers are famous for. Stories are brought to life through cutting-edge technologies, spectacular shows, thrilling rides, and unique attractions.

Sectioned into five different movie-inspired areas, these highly themed zones will combine unique “film set” locations and fully immersive environments, allowing guests not only to learn the magic of moviemaking through the Huayi Brothers’ unique history, but also get swept up in the magic by actively playing a role themselves.


This highly imaginative destination resort concept for Gatlinburg, Tennessee – gateway to the Smoky Mountains – contains two distinctive hotel properties, a hillside retail district accessed by funicular, an indoor/outdoor waterpark, and many iconic attractions, all themed to a fictional backstory with fantastical architectural elements.

Constrained by the site’s challenging topography, Thinkwell conceived the best possible circulation that also complements the natural landscape, connecting the property to the existing pedestrian and vehicular routes within downtown Gatlinburg, while also providing attractive access to the resort’s new elements.

Beijing Central Park

This massive mixed-use development includes a theme park; MACE facilities; retail, entertainment and dining district; cultural attractions and more.

With a site-wide transportation system, beautiful lake and waterways, verdant landscape parkways and more, Beijing Central Park is a multi-day destination for families, conference goers, and couples.

Jurassic Dream Theme Park

This fully immersive, dinosaur-packed theme park combines education, thrills, and state-of-the-art technology in a massive indoor environment that provides the perfect climate year-round.

Located in the northern Heilongjiang Province of China, this 19-acre, world-class park features interactive play areas, thrilling rides, and immersive shows in a spectacular environment that sets the imagination afire.

Unlike any other theme park development in Northern China, Jurassic Dream is a major component to Daqing Dream City, which combines the finest residential, retail, business, and entertainment offerings in one spectacular location.

Azulera Adventure Park & Resort

This beachfront eco-resort features a five-star hotel designed by renowned architect Michael Graves adjacent to Costa Rica’s first “adventure park,” immersing visitors in a lush rainforest setting that challenges them with treetop zip lines, white water rapids, animal encounters, a flight simulator over and through the rainforests, and much more.

Thinkwell also developed the resort’s ecologically sensitive retail, dining, and casino entertainment district, featuring unique treetop facilities that grow out of the lush regional flora.

Luminous Window of China

The future comes to life in this playful, stylistic, and innovative indoor theme park connected to a large shopping complex in Beijing.

The centerpiece of the project was the Robosculpture, a media and motion kinetic sculpture that activated once an hour to provide a spectacular celebration. The park featured a variety of rides all stylized in a clean, contemporary look that unified aerodynamic lines and innovative lighting techniques.