President Sebastian Piñera Announces the Launch of “Chile Experience” Development Plans for China

BEIJING, CHINA (Thursday April 25, 2019) – Today the partnership of Wines of Chile and Lam International announced at the Beijing Media Conference the launching of ”Chile Experience” an immersive Culture Park is being developed for China with the purpose of strengthening the friendship between the peoples of Chile and China for years to come by creating a place that would bring together Chilean culture, products and investment opportunities in a way that is fun, experiential, educational and memorable.

“The Chile Experience will bring a taste of Chile to our Chinese friends by not only showcasing Chilean wines, food, and other authentic products from Chile, but it will also feature immersive high-tech attractions that will connect our guests with the culture of Chile” said Wines of Chile representative Julio Alonso.

Lam Yau Sun of Lam International noted “The Chile Experience truly demonstrates the spirit of One Belt One Road, as she promotes understanding, trade and investments between the peoples of China and Chile through engagements (food, shopping, entertainment, cultural events) that are fun, learning, experiential, and memorable.

This is Chile’s home away from home and we hope our project will incentivize more Chinese to visit Chile and vice versa for generations to come.”

To ensure a high-quality immersive experience, Alonso and Lam turned to guest experience and theme park development experts Thinkwell Group to bring their big idea to life. “We are elated to be a part of this team” said Kelly Ryner, President of Thinkwell Asia “the Chilean culture and country has so much to choose from that this is going to be a wonderful place to visit for the whole family.”

The Chilean adventure will capture the vast extremes of the regions of Chile and express them through 4 zones. While each zone is uniquely themed/programmed, includes a wine/dining experience, and contains a Key Attraction, collectively they bring a singular experience & adventure from the furthest point half-way around the world — one that guests could only get from Chile.

Zone 1 – Green Gateway: Santiago & Valparaiso

Marked by 19th century European architecture, vibrant colors, music and dance performances, and a marketplace liveliness that serves as the gateway to the greens of the wine lands of Central Chile. Featured is an attraction that uses state-of-the-art VR motion platform technology allowing guests to expertly navigate the famous, albeit insane downhill street course of colorful Valparaiso on mountain bikes.

Zone 2 – Atacama Sands & Skies

One end of the extremes within the spectrum of a Chilean adventure, the arid but beautiful vitas of the Atacama Desert provide the perfect backdrop to open up the clearest skies that exist on the planet. Among the key attractions is “Fly Through Chile” a flying theater experience, simulating flying over the vast landscape of Chile.

Zone 3 – Rapa Nui: Easter Island & Robinson Crusoe Island

Representative of Chilean Polynesia in Easter Island and Robinson Crusoe Island, this zone is to capture the imagination for adventurers of all ages with a walk through aquarium and dry-for-wet kids play zone.

Zone 4 – Patagonia & Antarctica

Cold zone base, showcasing the adventuring spirit within the wilds and vistas of the region including a thrill coaster, boating experience and potentially some snow play.

Final location and opening date will be announced soon.

About Wines of Chile 

Wines of Chile is a non-profit organization that represents Chile’s wine producers. Established in April 20, 2007, the association represents the trade unions of the industry, strengthens the image and recognition of Chilean wines in international markets, and positions the best quality and diversity of Chilean wine.

About Lam International 

Lam International Limited Company is a foreign funded enterprise headquartered in Shanghai Tower, the tallest building in China. The company has three main business areas: investment banking, global online platforms, international trade & investment. To support our investment in Hainan and Hefei, we have registered our company in Shanghai Free Trade Pilot Area, with a registered capital of RMB 100 million.

Photos from Wine of Chile Roadshow and Chile Experience Media Conference 

Thinkwell Asia Vice President of Design, Randy Ewing and President, Kelly Ryner with Lan Yau Sun of Lam International at the Wines of Chile Roadshow and Chile Experience Media Conference held on April 25, 2019.

Thinkwell Asia Vice President of Design, Randy Ewing and President, Kelly Ryner with Lan Yau Sun of Lam International at the Wines of Chile Roadshow and Chile Experience Media Conference held on April 25, 2019.

Wines of Chile and Lam International at the Wines of Chile Roadshow and Chile Experience Media Conference held on April 25, 2019.