Strategies: Working with Brands – Creativity inside the Brand Box
Moderated by Dave Cobb, three panelists will represent the Brand Police, The Deal Maker/Attraction Developer/ and the Creative Brain. Discussion will center on collaborating with the brand’s creative & business strategists to meet challenges that all TEA members face with growing frequency:
- Bringing established brands to life as location-based attractions
- Exceeding guest expectations
- Being creative and fresh
Welcome to the era of Brands, Brands and More Brands!
The TEA Summit is part of the Themed Entertainment Association’s 2013 Weekend of Events, which includes the annual 2-day Summit (April 4-5) and the annual Thea Awards Gala (April 6). The events are held at Disneyland Resort in Anaheim, Calif USA. Click here for tickets/more information.
David Cobb, Sr. Creative Director
As Senior Creative Director at Thinkwell Group, David has served on several notable projects including the Monkey Kingdom Theme Park in Huairou, China as well as Warner Bros. Theme Park in Abu Dhabi; he has also overseen dozens of other Thinkwell concepts for theme parks, attractions & museum experiences around the globe, as well as the development of new animated shows for Disney XD. Previously a Creative Director for Universal Studios theme parks, David was responsible for the creative development and production of one of the first groundbreaking interactive ride attractions, Men in Black: Alien Attack at Universal Studios Florida. For Paramount Parks, David served as Senior Creative Director for numerous projects including Paramount Movie Park in Seoul, Korea, The Italian Job Stunt Track, Tomb Raider: Firefall, School of Rock: Live in Concert, and Survivor: The Ride. As a show writer & director for Landmark Entertainment, Dave contributed to such high-profile projects as The Mask 3D for Warner Bros. Movie World in Madrid, Spain, Star Trek: The Experience at the Las Vegas Hilton, and T2/3D for Universal Studios. David has consulted on numerous projects for nearly every entertainment medium, for such diverse clients as Cirque du Soleil, Nickelodeon, NASCAR, M&M/Mars, Six Flags, the Chicago Museum of Science and Industry, and the Salt Lake 2002 Winter Olympic Committee.