Writing Rollercoasters: Stories, Spectacle & Games in Physical Places

Hear one of the world’s leading experience designers Dave Cobb talk about the future of physical space, how we’ll interact with each other, and the role of gamification in creating engagement. From retail to amusement parks, and from public spaces to universities, the gamification of the physical world promises to unlock new and exciting ways to socialize, interact and explore. Get inspired and find out.

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