Amélie Masson-Labonté

Project Manager, Thinkwell Studio Montréal

Coming from the field of museology, she has at heart the experience of the public, the enhancement of natural and cultural diversity, the scientific rigor of the content, their educational significance and especially their artistic deployment. Amélie also specializes in cultural project management and is particularly committed to the creative process.


Prior to Thinkwell Studio Montréal,  Amélie joined Réalisations-Montréal in 2016 to work on the development of the company’s expansion and focus in museums. Her recent research assignments have led her to explore the history of Lachine, the Jean-Talon Market and Montréal’s Italian community, the Jewish community and other Montréal neighborhoods. Her deep conviction is that in any project, research can reveal unexpected treasures, capable of inspiring the most creative concepts.



McCord Museum

Montréal Museum Society

Société des Arts Technologiques (SAT)

MRC de Coaticook

Member, Quebec Council for Intangible Heritage

Member, Cercle de Co-development Place de la Femme, Junior Chamber of Commerce of Montreal

Member of the Youth Advisory Group, Canadian Commission for UNESCO

Member of the Board of Directors, Institut d’Études Méditerranéennes de Montréal

Youth Delegate of Canada, UNESCO World Heritage Committee


Awards and Accolades

2016 The O List “Oprah’s Favorite Thing” – STORICA, Sentimental Heart Gingerbread Cookie

2015 Foodie Pick Award, STORICA, Baroque Owl Cookie

2014 Bourse STA, SAJE Montréal, for STORICA

2014 Montreal for Entrepreneurship M4E, Trade mission in Bavaria, Germany

2014 Second prize, Pitch competition, Journées du Métissage entrepreneurial

2012 LOGIQ Grant, Entrepreneurship Sector, STORICA – Strasbourg Christmas Market

2009 OFQJ Grant, Historical restorations of the village of Périllos, France


As Project Manager, Amélie is responsible for overseeing the creative design process of projects for Thinkwell Studio Montréal.