Eric Hoff

Creative Director

As Creative Director, Eric connects guests with stories and ideas through spaces and experiences. Eric works closely with designers, artists, and project managers to create a vision for the project and ensure that vision is carried through from concept to execution. Eric also plans and oversees the creative process and gives guidance to the project team and creative team that works with him.

Prior to Thinkwell, Eric worked as the Creator, Writer, and Producer for a variety of immersive nightlife experiences and alternate reality experiences, including The Society in Los Angeles, CA, and REVIVAL in Chicago, IL. Eric’s range of experience includes large-scale spectacle and special events planning, as well as directing plays in theaters of all sizes and budgets across the US. His specialties are theater and events planning, producing, directing, and dramaturgy.


Education & Background

Bachelor of Arts, Summa Cum Laude, Latin American Studies & Theater Arts, Seattle Pacific University, Seattle, WA
Dramaturg and Creative Consultant, Pig Iron Theater Company
Director, The Second City
Director, Actors Theater of Louisville
Creator, Producer, REVIVAL—event.com
Director, Producer, Bootleg Theater


Select Project Experience

The Revival Institute, Chicago, IL
The Woyzeck Project, Chicago, IL Lincoln Center Theater Directors Lab
Mabou Mines Advanced Composition and Performance Technique
MLK Jr. AmeriCorps VISTA: The People’s Institute for Survival and Beyond