François Bergeron

Chief Strategic Officer

As Chief Strategic Officer for Thinkwell, François is responsible for overseeing the strategic and operational well-being of the company, including providing daily oversight of the company’s operating groups and parent company.

François has led and influenced strategic planning for numerous Thinkwell clients including Warner Bros., Graceland, Sesame Workshop, The Magical Lands of Oz, and the Sama Dubai Projects in Dubai.


François also has years of club, festival, convention, audio rental, touring, and shop management experience with Solotech and has maintained a decades-long relationship with Cirque du Soleil as Technical Director and Sound Designer for numerous productions. In addition to his executive roles, his work at Thinkwell has focused intensively on the sound, video, and communication system designs for permanent theaters, temporary installations and touring projects, including sound design and sound effects creations.

Select Project Experience

Harry Potter: A Forbidden Forest Experience
USA Pavilion at Expo 2020 Dubai
Warner Bros. Studio Tour London: The Making of Harry Potter, UK
The Magical Lands of Oz at Niagara Falls, New York, USA
Wizarding World of Harry Potter Opening Event, Universal Studios Orlando, Florida, USA
House of Dancing Water at City of Dreams, Cotai, Macau
Ice Age Adventure, Stars Movie Park, Bottrop, Germany
Snow Park at Ski Dubai, UAE
NatureQuest at Fernbank Museum of Natural History, Georgia
Jumeirah Hills, Dubai, UAE

Sound Design Experience

Templo Del Fuego, Universal Studios PortAventura
EFX, MGM Grand, Las Vegas
Nike Flagship stores in New York City, Berlin, and London
House of Dancing Water at City of Dreams in Macau for Franco Dragone
Cirque du Soleil (1990-2011):
La Nouvelle-Experience (1990)
La Nouba
Iris (2011)