Louise Murray

President, Los Angeles Studio

As President of Thinkwell’s Los Angeles Studio, Lou oversees the company’s growth, management, and operations to ensure the continued delivery of value, reliability, and excellence to all clients and partners.

Respected for her decision making and ability to implement strategic, value-driven processes, Lou is highly sought after as a business partner in any environment. She is a transformational leader who inspires action through storytelling and brings together teams and stakeholders to drive results for iconic brands around the world. Prior to Thinkwell, Lou was Vice President of Creative Entertainment Parks & Resorts at The Walt Disney Company and Vice President of Tour Planning & Partnerships at Cirque du Soleil. Most recently, Lou served as Senior Vice President of Business Operations for Delaware North’s TD Garden group where she was responsible for driving business results through operational excellence and positive guest experiences.


Education & Background

MBA, Strategy & General Management; Université de Montréal – HEC Montréal
BA, Communications; Université du Québec à Montréal
Senior Vice President, Business Operations – TD Garden
Vice President, Creative Entertainment – The Walt Disney Company
Vice President, Tour Planning & Partnerships – Cirque du Soleil Entertainment Group


Select Experience

  • Touring Shows at Cirque du Soleil: Created the first integrated strategic planning process and partnership models.
  • Creative Entertainment, Walt Disney World: Developed the Aspire, Inspire, Emote guest experience model.
  • TD Garden, Boston: Developed the ‘street to seat to street’ guest journey and experience.