Fast & Furious — Supercharged Opening Day Press Event
- Client: Universal
- Location: Universal Studios Hollywood
- Strategy Planning
- Concept Development + Refinement
- Project + Production Management
- Technical, Lighting + Audio Design
- In-Field Art Direction
- Show Production
- Installation Supervision
- Programming + Training
Designed as a press photo-op and opportunity for VIP interaction, the Fast & Furious Supercharged — Opening Day Press Event was an exciting, high-octane party that will keep guests and press talking about Universal Studios’ newest attraction and keep them coming back for repeat visits to the park.
The experience began the moment guests entered the New York Backlot where they were treated to a hip-hop-inspired Car Rally. Cars were featured throughout the show and our host/DJ kept the music going and the show flowing. The event was attended by stars of the film series and press from all over the world, who were treated to a spectacular final stunt where a car flew over the stage accompanied by fireworks, flame cannons, and confetti!