Ferrari World Abu Dhabi
- Client: Miral
- Location: Abu Dhabi, UAE
- Strategy Planning
- Concept Development + Refinement
- Project + Production Management
- Technical, Lighting + Audio Design
- Media Production
- In-Field Art Direction
- Graphic Design + Wayfinding
- Installation Supervision
- Programming + Training
Opened in 2010 as the world’s largest indoor theme park, this architectural wonder brings the legacy, technology, and thrills of the Ferrari brand to life through a collection of unique, world-class attractions.
Since 2011, Thinkwell has been creating all-new content for the park, including: immersive new live shows; thrilling new rides; and an updated signage, graphics, and themed placemaking program that will further enhance the guest experience.