Ferrari World Abu Dhabi

  • Client: Miral
  • Location: Abu Dhabi, UAE


  • Strategic Planning
  • Concept Development + Refinement
  • Project + Production Management
  • Technical, Lighting + Audio Design
  • Media Production
  • In-Field Art Direction
  • Graphic Design + Wayfinding
  • Installation Supervision
  • Programming + Training

Ferrari World Abu Dhabi opened in 2010 as the world’s largest indoor theme park. This architectural wonder brings the legacy, technology, and thrills of the Ferrari brand to life through a collection of unique, world-class attractions.

Since 2011, Thinkwell has been creating all-new content for the park, including: immersive new live shows; attraction design with thrilling new rides; and an updated signage, graphics, and themed placemaking program backed back brand experience design that will further enhance the guest experience.