Ferrari World Abu Dhabi

  • Client: Miral
  • Location: Abu Dhabi, UAE


  • Strategic Development
  • Concept Development + Refinement
  • Project + Production Management
  • Technical, Lighting + Audio Design
  • Media Production
  • In-Field Art Direction
  • Graphic Design + Wayfinding
  • Installation Supervision
  • Programming + Training

Opened in 2010 as the world’s largest indoor theme park, this architectural wonder brings the legacy, technology, and thrills of the Ferrari brand to life through a collection of unique, world-class attractions.

Since 2011, Thinkwell has been creating all-new content for the park, including: immersive new live shows; thrilling new rides; and an updated signage, graphics, and themed placemaking program that will further enhance the guest experience.