Google: BrandLab New York

  • Client: Google
  • Location: New York City, New York


  • Concept Development + Refinement
  • Technical, Lighting + Audio Design
  • Installation Supervision
  • Brand Development
  • Programming + Training

Google BrandLab is a collaborative space for Google to host workshops and various sessions with clients focused on continuously improving their brand’s digital presence. Working in conjunction with the Google BrandLab stakeholders, Thinkwell designed a tech-forward expansion that included developing operational upgrades and design refinements to the interior spaces for BrandLab New York.  

Expansions and new designs for the facility’s interior spaces turned what was a once standard meeting space into a creative, immersive, and interactive environment that showcases the latest in Google hardware and software to customers and partners. Custom projection mapping was also installed on the exterior walls of the BrandLab facility, creating a unique and distinctly Google introduction to the space for first time guests.