Harry Potter: A Forbidden Forest Experience

  • Client: Warner Bros. Themed Entertainment
  • Location: Cheshire, UK


  • Event Planning
  • Project + Production Management
  • Master Planning
  • Content Management
  • Technical Development
  • Concept Development + Refinement
  • Design Development
  • Technical, Lighting + Audio Design
  • Show Production
  • In-Field Art Direction
  • Implementation + Production Supervision

Harry Potter: A Forbidden Forest Experience is an outdoor, nighttime trail walk experience inspired by the iconic Forbidden Forest as seen in the Harry Potter films. Guests are able to journey through an outdoor trail full of interactive surprises and illuminate some of their favorite Wizarding World moments as they come face to face with magical creatures and other enchanting forest wonders.

Thinkwell Group worked closely with Warner Bros. Themed Entertainment to bring this experience to life alongside UK partners, Unify, and ticketing/marketing partners, Fever.

The experience debuted October 16th, 2021, running nightly on the grounds at Arley Hall & Gardens for 12 weeks, a private estate in Cheshire, England. It will return for its second year at Arley Hall & Gardens in October 2022.

Featuring more than 20 different moments of visitor engagement from classic scenes, creatures, and characters from the blockbuster films, guests can explore the wooded trail for more than an hour of interactive enchantment.

Guests will:

  • Encounter majestic Centaurs
  • Cast a Patronus
  • Pay their respects to a Hippogriff
  • Cross paths with the infamous flying Anglia
  • Discover a Niffler burrow
  • And come across a variety of other surprises, from small to epic!

After their experience, guests can visit the Harry Potter: A Forbidden Forest Experience village. There they can get dinner, nibble on sweet treats and coffee, in addition to shopping for house scarves, robes, wands, and more in the retail shop.