- Client: Harrah’s Entertainment
- Location: Singapore
- Strategy Planning
- Master Planning
- Concept Development + Refinement
This cutting-edge interactive indoor entertainment concept was created for Caesars Entertainment, Inc. for a massive new Singapore resort, in partnership with AEG Live Entertainment and Star TV, the largest satellite provider in Asia.
This one-million-square-foot, 16-story, state-of-the-art facility showcases an assortment of renowned global intellectual properties with more than a dozen major attractions, immersive rides, and groundbreaking shows, along with unique dining and retail experiences that are attractions unto themselves, redefining the meaning, design, and planning paradigms of “indoor theme parks” with radical new thinking and bleeding-edge technology.