- Client: Sama Dubai
- Location: Dubai, UAE
- Strategy Planning
- Master Planning
- Concept Development + Refinement
Set on a series of island-like landmasses along Dubai Creek, visitors are drawn through this city-within-the-city by a series of forward-thinking iconic elements.
This cutting-edge, groundbreaking urban development engages guests through a series of innovative, environmental “attractors”—which combine elements of public art, multimedia design, sculpture, and interactive technology—along with entertainment venues that provide unique gathering spots and active public spaces throughout.