• Client: Sama Dubai
  • Location: Dubai, UAE


  • Strategic Development
  • Master Planning
  • Concept Development + Refinement

Set on a series of island-like landmasses along Dubai Creek, visitors are drawn through this city-within-the-city by a series of forward-thinking iconic elements.

This cutting-edge, groundbreaking urban development engages guests through a series of innovative, environmental “attractors”—which combine elements of public art, multimedia design, sculpture, and interactive technology—along with entertainment venues that provide unique gathering spots and active public spaces throughout.