Lionsgate Entertainment World

  • Client: Zhuhai Hengqin Laisun Creative Culture City Co. Ltd.
  • Location: Novotown in Hengqin, Zhuhai, the People’s Republic of China


  • Concept Development + Refinement
  • Design + Development
  • Project + Production Management
  • In-Field Art Direction
  • Media Production
  • IP Management + Quality Control
  • Installation Supervision
  • Graphic Design + Wayfinding

Zhuhai Hengqin Laisun Creative Culture City Co. Ltd. engaged Thinkwell Group to create the first Lionsgate Entertainment World, a themed immersive experience center that brings to life some of Lionsgate’s most successful film properties in China. Spanning 22,000 sqm. of premium indoor space, Lionsgate Entertainment World is one of the key attractions in Novotown, an integrated tourism and entertainment destination in Hengqin, five minutes from the closest Macau border. In addition to being Asia’s first movie-themed indoor experience, this marks Lionsgate’s first interactive indoor experience to open in the world and features blockbuster franchises like The Hunger GamesThe Twilight SagaThe Divergent Series, and Now You See Me as well as films like Escape Plan and Gods of Egypt as the story backgrounds of the attractions.

Cutting-edge technology is leveraged to immerse “Explorers” into the films in various ways throughout the attractions and experiences, and guests are also transported into their favorite Lionsgate films through unique dining and retail experiences themed around these global film favorites. The combination of Lionsgate style and substance sets a new standard for entertainment centers in the region.

Lionsgate Entertainment World™ at Novotown opened to the public in July 2019.

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