Lionsgate Entertainment World™


  • Client: Zhuhai Hengqin Laisun Creative Culture City Co. Ltd.
  • Location: Novotown in Hengqin, Zhuhai, the People’s Republic of China

Services

  • Concept Development + Refinement
  • Design + Development
  • Project + Production Management
  • In-Field Art Direction
  • Media Production
  • IP Management + Quality Control
  • Installation Supervision
  • Graphic Design + Wayfinding

Zhuhai Hengqin Laisun Creative Culture City Co. Ltd. has engaged Thinkwell Group to create the first Lionsgate Entertainment World, a themed immersive experience center that will bring to life some of Lionsgate’s most successful film properties in China. Spanning 22,000 sqm. of premium indoor space, Lionsgate Entertainment World is one of the key attractions in Novotown, an integrated tourism and entertainment destination in Hengqin, five minutes from the closest Macau border. In addition to being Asia’s first movie-themed indoor experience, this marks Lionsgate’s first interactive indoor experience to open in the world and will feature blockbuster franchises like The Hunger GamesThe Twilight SagaThe Divergent Series, and Now You See Me as well as films like Escape Plan and Gods of Egypt as the story backgrounds of the attractions.

While cutting-edge technology will be leveraged to immerse “Explorers” into the films, they will also be transported through unique dining and retail experiences themed around these global film favorites. The combination of Lionsgate style and substance will set a new standard for entertainment centers in the region.

Lionsgate Entertainment World™ at Novotown is scheduled to open to the public in Summer 2019.

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