- Client: Majid Al Futtaim
- Location: Cairo, Egypt
Thinkwell was tasked with developing a new concept, design, and story for Magic Planet across multiple locations, and the Mall of Egypt’s Magic Planet is the first location to introduce Thinkwell’s new creative storyline and theme.
Magic Planet is the leading family entertainment center brand in the Middle East. This new design and site invites guests of all ages on an engaging experience that brings the dynamic story to life with fun characters, high-energy rides and games, interactive technologies, and immersive graphics that fill two floors. The interactive technologies and themed play spaces throughout the experience allow guests to chart their own galactic adventures with rides, games, activities, and characters.