• Client: Bob Best Productions
  • Location: San Diego, California & Houston, Texas


  • Strategic Development
  • Master Planning
  • Concept Development + Refinement
  • Design + Development
  • Project + Production Management
  • Technical, Lighting + Audio Design
  • Media Production
  • In-Field Art Direction
  • Show Production

When Thinkwell puts on a Super Bowl show, it’s not your same old song and dance.

For the 2003 Super Bowl in San Diego, Thinkwell oversaw design and production of all thematic and scenic elements for both the Pre-and Post-Game Shows, featuring Santana and Bon Jovi, and a dramatic pyrotechnic backdrop for Beyoncé Knowles.

In Houston in 2004, Thinkwell did the same for headliners Willie Nelson, Toby Keith, and Aerosmith, with a spectacular show that featured a cast of 500, a stadium card stunt, an inspirational tribute to NASA with performances by Josh Groban and Beyoncé Knowles—and a dramatic finale that featured five base jumpers dropping in from the rafters of the stadium.