The Magic of Christmas at Hogwarts Castle

  • Client: Universal
  • Location: Orlando, FL


  • Strategy Planning
  • Master Planning
  • Concept Development + Refinement
  • Show Production
  • Technical, Lighting + Audio Design
  • In-Field Art Direction
  • Programming + Training

For the 2017 holiday season, Thinkwell was proud to unwrap its latest project, The Magic of Christmas at Hogwarts Castle. Developed in collaboration with Universal Entertainment and Moment Factory, this brand-new nighttime spectacular transforms Hogwarts Castle at Universal’s Islands of Adventure and Universal Studios Hollywood with dazzling visuals and enchanting music.

Thinkwell co-developed the show’s storied journey, helped define the visual narrative, and produced the music recording. With additional on-site show direction, technical design, and audio design, Thinkwell was thrilled to work alongside Universal Entertainment and Moment Factory, creating a magical experience for witches and wizards alike. This holiday spectacular was live though early January 2018 at Universal Orlando Resort and Universal Studios Hollywood.