The Snow Park at Ski Egypt
- Client: Majid Al Futtaim
- Location: Cairo, Egypt
- Graphic Design + Wayfinding
- Concept Development + Refinement
- Project + Production Management
The Snow Park at Ski Egypt – Africa’s first indoor skiing and snow park – was designed by Thinkwell, beginning with the creative vision, concept, and theme.
The Ski Egypt experience brings snow play to the forefront of the attraction, with a variety of activity-based adventure zones and play areas integrated into the 20,000 square meter space. A fun and playful combination of organic ice and snow structures are mixed with mechanical elements, like custom play structures, a themed train, and the central Tundra Towers, to bring the snow-covered themed environment to life.