Warner Bros. World Abu Dhabi
- Client: Warner Bros.
- Location: Abu Dhabi, United Arab Emirates
- Strategy Planning
- Master Planning
- Concept Development + Refinement
- Design + Development
- Graphic Design + Wayfinding
- Implementation + Production Supervision
- Media Production
- Technical, Lighting + Audio Design
- In-Field Art Direction
- Installation Supervision
“It’s the simply the most remarkable park built in the last few decades by a company not named Disney or Universal — and it’s better than some of their parks, too, even out of the gate.”— Robert Niles, Theme Park Insider
Thinkwell, in collaboration with Warner Bros. and Miral, conceived, designed and was a key member of the project delivery team to bring the newest global theme park destination, Warner Bros. World Abu Dhabi, to life. This park brings together the beloved stories and characters from the studios’ unparalleled collection of Looney Tunes, Hanna-Barbera, and DC Entertainment super heroes in a world-class experience unlike any other.
As the world’s largest indoor theme park, Warner Bros. World Abu Dhabi combines six immersive lands — Warner Bros. Plaza, Gotham City, Metropolis, Cartoon Junction, Bedrock, and Dynamite Gulch — to create one awe-inspiring experience. The 1.65-million sq. ft. (153,290 sq. m) park boasts family-friendly interactive experiences, state-of-the-art blockbuster rides and attractions, unique live entertainment, and immersively themed restaurants and boutiques.
Thinkwell was responsible for the master planning, creative development, design, implementation, and attraction production of the entire park. Thinkwell also served as producers of all park media, including hours of original orchestrated music and soundtracks, blockbuster cinema quality media, and more. In addition, Thinkwell also served as the IP representative, bringing the park to life with WB-themed artwork, media, and scoring for all of the attractions.
No project of this scale is done alone. Thinkwell worked on the master plan and concept design of Warner Bros. Plaza and Metropolis with Wyatt Design Group, as well as the concept design of ACME Factory, Teen Titans Training Academy, Green Lantern, and Superman 360 and implemented of Superman 360 and Green Lantern with GDE Creative. The park’s facility design and engineering was done by AECOM, implementated in conjunction with Louis-Berger and a handful of other key consultants and firms, including Ears Up Sound Design, Electrosonic, Arco Sanderson, Aspen Scenic, Scenario & Lifeformations, Blur Studios, Pure Imagination, Piximondo, Thinkwell Media, and many, many more.