Aurora: Blackpool Revitalization

Spinning a fictional yarn about a long-forgotten mystical power source buried under the beaches at Blackpool, Thinkwell created this all-new, indoor-outdoor, year-round destination that combines retail, dining, and entertainment with rides, an indoor waterpark, and snow-play zone.

Infused with a retro-industrial, “steampunk” style, turn-of-the-century theme, this one-of-a-kind destination imagines a whole new story for the history of family entertainment in Blackpool.

  • Client: Blackpool, UK
  • Location: Blackpool, UK
  • Services:

    Strategy, Content Master Planning, Concept Package