Set on a series of island-like landmasses along Dubai Creek, visitors are drawn through this city-within-the-city by a series of forward-thinking iconic elements.

This cutting-edge, groundbreaking urban development engages guests through a series of innovative, environmental “attractors” — which combine elements of public art, multimedia design, sculpture, and interactive technology — along with entertainment venues that provide unique gathering spots and active public spaces throughout.

  • Client: Sama Dubai
  • Location: Dubai, UAE
  • Services:

    Strategy, Content Master Planning, Concept Package