SongSong Town
- Client: LeSong Development
- Location: Harbin, China
Services
- Master Planning
- Concept Development + Refinement
- Design + Development
- Graphic Design + Wayfinding
Located in the north of China, SongSong Town is the world’s first “activity park” featuring two levels of immersive environment and entertainment.
The first level is a storybook town that offers children and their parents a dazzling array of activities housed throughout the picturesque village’s shops and stores. SongSong Town features a theater for live performances, a forest that’s full of adventures for the young, and a tiki beach play zone that offers customized physical activities. One floor up is a unique entertainment and dining district based on famous European cities: Paris, London, Rome, and Frankfurt.