Craig Hanna

Chief Creative Officer

As Chief Creative Officer, Craig serves as the creative conscience for all the company’s projects and guides the creative development of each project from inception to opening day.


Craig has 30 years of experience leading creative development for theme parks and destination resorts around the world. He is Thinkwell’s Principal serving as the creative conscience for all of the company’s projects, including: Warner Bros. World Abu Dhabi, Warner Bros. Studio Tour London: The Making of Harry Potter, Ski Dubai, and Ferrari World Abu Dhabi.


Craig is a filmmaker, writer, and storyteller with years of expertise in the creation of compelling experiences and environments. His experience in content master planning, attraction development, and museum exhibit design spans a wide variety of world-class projects. He is also an Honored Member of Wired Magazine’s “Brain Trust.”

Background & Key Projects

Harry Potter: A Forbidden Forest Experience
USA Pavilion at Expo 2020 Dubai
Warner Bros. World Abu Dhabi
Warner Bros. Studio Tour London – The Making of Harry Potter

Director of Attraction Development for Universal Studios, where projects included:

  • Templo Del Fuego, Universal Studios PortAventura
  • Sea Odyssey, Universal Studios PortAventura
  • Nighttime Spectacular, Universal Studios PortAventura
  • Men in Black: Alien Attack, Universal Studios Florida

Past international president of the Themed Entertainment Association


6,060,847 Interactive Amusement Ride: May 9, 2000
6,220,965 Amusement System: April 24, 2001
6,254,489 Amusement Attraction With Man-Made Tornado: July 3, 2001