Craig has 30 years of experience leading creative development for theme parks and destination resorts around the world. He is Thinkwell’s Principal serving as the creative conscience for all of the company’s projects, including: Warner Bros. World Abu Dhabi, Warner Bros. Studio Tour London: The Making of Harry Potter, Ski Dubai, and Ferrari World Abu Dhabi.

Craig is a filmmaker, writer, and storyteller with years of expertise in the creation of compelling experiences and environments. His experience in content master planning, attraction development, and museum exhibit design spans a wide variety of world-class projects. He is also an Honored Member of Wired Magazine’s “Brain Trust.”