- Client: Sama Dubai
- Location: Dubai, UAE
- Strategy Planning
- Concept Development + Refinement
This multi-faceted project features a unique array of urban centers, commercial corridors, and artistic enclaves in Dubai, offering a complete palette of world-class amenities and entertainment; a living, evolving place that residents call home, tourists call a sought-after resort destination, and ex-pats call an ever-changing “day trip” retreat.
This diverse community lives within a sensational array of immersive zones, each capturing a distinct character and personality, distilling the heart and spirit of the world’s greatest city centers into an unrivaled, incredible destination.