- Client: Škoda Auto
- Location: Prague, Czech Republic
- Strategy Planning
- Master Planning
- Concept Development + Refinement
Created for Škoda Auto in the Czech Republic, Škoda Cesta is a totally unique branding experience featuring interactive rides, immersive exhibits, a 360-degree simulator theater, a life-size Škoda Glockenspiel, and an innovative vertical transportation system where guests can board real Škoda cars that move through the space.