Škoda Experience

  • Client: Škoda Auto
  • Location: Prague, Czech Republic


  • Strategic Development
  • Master Planning
  • Concept Development + Refinement

Created for Škoda Auto in the Czech Republic, Škoda Cesta is a totally unique branding experience featuring interactive rides, immersive exhibits, a 360-degree simulator theater, a life-size Škoda Glockenspiel, and an innovative vertical transportation system where guests can board real Škoda cars that move through the space.