Warner Bros. Studio Tour London – The Making of Harry Potter, Gringotts Bank Expansion

  • Client: Warner Bros.
  • Location: Leavesden, UK


  • Design Development
  • Master Planning
  • In-Field Art Direction
  • Technical, Lighting + Audio Design
  • Media Production
  • Graphic Design + Wayfinding
  • Installation Supervision
  • Ongoing Upgrades + Extensions

In ongoing collaboration with Warner Bros. Studio Tour London, Thinkwell designed and produced the new Gringotts Wizarding Bank experiences and central entrance hub that are part of the largest expansion at the attraction since its opening in 2012. 

The Gringotts Wizarding Bank expansion is divided into six zones and is a seamless extension to the existing attraction. Guests are able to discover original models, designs, and inspiration for the making of Gringotts Bank and the vaults, alongside a variety of interactives and integrated media elements. Visitors can experience the pristine Gringotts Wizarding Bank set for themselves, which is one of the largest sets made for the films and now permanently on display in the attraction. 

In addition, a new entry to the Tour is part of a 37,480 sq. ft. (3,482 sq. m.) update that creates a more inviting arrival. Guests are greeted by a massive 64 foot (19 m) long dragon, custom built by the filmmakers, hovering in the entry space. Surrounding the dragon is a dynamic ‘living’ photo mural that features a series of magical media moments from the Harry Potter films.

The expansion also includes a 1,280 sq. ft. (390 sq./m) new introductory experience for the attraction, with new exhibits, new media, and an entirely new 180-degree seamless projection preshow.

Thinkwell conceived, designed, and planned the new expansion areas and produced all media in conjunction with Thinkwell Media.