Warner Bros. Studio Tour Tokyo – The Making of Harry Potter
- Client: Warner Bros. Themed Entertainment
- Location: Tokyo, Japan
- Concept Development + Refinement
- Design + Development
- Technical, Lighting + Audio Design
- In-Field Art Direction
- Installation Supervision
- Media Production
- Master Planning
- Project + Production Management
- IP Management + Quality Control
- Programming + Training
- Graphic Design + Wayfinding
In an extension of the ongoing partnership with Warner Bros. Entertainment and Warner Bros. Studio Tour London, Thinkwell has returned to the world of Harry Potter to create a new studio tour experience in Tokyo for the beloved IP. Warner Bros. Studio Tour Tokyo – The Making of Harry Potter showcases the magic and artistry behind film production for fans around the world.
Working in close partnership with Warner Bros. and the original filmmakers who created the sets, props and costumes, Thinkwell led the design and production of the new attraction.
From the arrival exterior experience and the lobby’s seamless 270-degree, 80-meter wide 13K multi-projector screen with original animation, to engaging new interactives and stunning new galleries dedicated to the many filmmaking departments, the Tokyo Tour delivers a fan experience for the Harry Potter franchise like never before. Expected to welcome up to 9,000 visitors per day, the experience caters to local Japanese fans through custom media narrated by Kensho Ono, the Japanese dub voice of Harry Potter in the films, bilingual exhibit content with English, katakana, and kanji, plus localized food, merchandise options and more.
Thinkwell Media led the media development and production for all media throughout the Tour, with over 120 individual, original videos for a total of 195 pieces of content with a total runtime of almost 13 hours.
Thinkwell’s Montreal Studio crafted more than 10 immersive interactive exhibits that help seamlessly transport guests directly into the realm of the Wizarding World, including the Moving Stairs and Portraits interactive experience and the participatory audience-based Quidditch experience.