Animayhem

A crazy collection of beloved Looney Tunes characters are brought together on this interactive dark ride that serves as a centerpiece attractions of Cartoon Junction at Warner Bros. World Abu Dhabi. Utilizing roving trackless vehicles with on-board interactive laser scanners this wacky, fast-paced experience features both fully-interactive 3D CGI multimedia and reactive practical effects. Perfecting the animation to be as exacting as possible to the original Looney Tunes look and feel but in 3D was its own challenge; creating dimensional sets pulled straight from the classic cartoons was another.  Thinkwell provided concept design, schematic design, design development, in-field art direction and creative integration, IP management, production, media production, audio design, technical design, and on-site supervision for this highly repeatable family attraction.

The zaniness begins inside ACME’s Research and Development office, where guests are given a brief tour of ACME’s legacy of “quality” products before climbing into an ACME delivery truck to go on a globe-hopping, package-scanning adventure. Along the way guests will encounter Bugs Bunny, Daffy Duck, Elmer Fudd, Sylvester, Tweety Bird, Foghorn Leghorn, Taz, Wile E. Coyote, Marvin the Martian, and many other beloved characters, all while trying to scan as many packages as possible in the hopes that they just might become ACME Employee of the Month!

 

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  • Client: Warner Bros.
  • Location: Abu Dhabi, United Arab Emirates