Vice President Paul Redding Relocates to Thinkwell Asia as the Worldwide Experience Design and Production Agency Continues Expansion

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As Thinkwell continues to invest in China and expand in Asia, Redding will support business development throughout region

BEIJING (April 13, 2015) — Thinkwell Group, a worldwide experience design and production agency specializing in the creation of theme parks, major attractions, events, museums, exhibits, expos, and live shows around the world, today announced the promotion of Paul Redding to the position of vice president of both Thinkwell Asia, Ltd. in Hong Kong and 思客未来 Sī Kè Wèi Lái (Thinkwell’s Chinese entity) in Bejing, China. Redding will be located full time in Beijing. This announcement comes six months after the promotion of Kelly Ryner to president of Thinkwell Asia and 思客未来 Sī Kè Wèi Lái.
In this new role, Redding’s primary focus is to develop Production management for Thinkwell’s projects in the Asia Pacific region while supporting the company’s demanding business development activities. Redding has over 25 years of experience in the Location Based Entertainment Industry; his career achievements include project management of theme park projects for Warner Bros. in Australia and Germany as well as Universal Studios in Japan prior to joining Thinkwell in 2007. Redding’s project experience has now spanned five continents and his expertise in project management encompasses live shows, events, ride systems, retail and themed environments, immersive theater experiences, and water parks.

“Building a team to provide localized support for our projects in Asia while still providing the high quality creative design services we are known for out of our Los Angeles office has been a dream of ours for years,” said Thinkwell Group’s CEO Joe Zenas “relocating Paul to our new office in Beijing ensures the collaboration between our team in China and the United States is seamless.”
Now the largest privately owned experiential design agency for location-based entertainment in the world, Thinkwell has proven its ability to expand repeatedly over the years while maintaining its personal client care and high quality services. In 2015 Thinkwell will celebrate three project openings in Asia (two in China and another in Macau). With the boom of the entertainment economy throughout Asia the demands for the agency’s design and production capabilities are at an all time high. The relocation of senior management to China clearly demonstrates Thinkwell’s commitment to establishing a localized presence in the region as the company continues to grow worldwide.

About Thinkwell Group
Founded in 2001, Thinkwell is a global design and production agency that connects companies with custom content-driven experiences in the physical world. The agency headquartered in Los Angeles with offices in Beijing and Abu Dhabi collaborates with its clients to envision, strategize, and create immersive, one-of-a-kind guest experiences. Thinkwell specializes in the creation of theme parks, resorts, museums, exhibits, location-based entertainment, live performances and events around the world. The award-winning company has become a leader in experiential design by bringing a unique holistic approach to every creative engagement, delivering extraordinary results to notable clients over the years, including Fortune 500 companies, film studios, museums, theme parks and destination resorts. For more information visit: or
Download a PDF of the press release here.